Partner With Little Chicago Guide
Little Chicago Guide is an independent Chicago travel publication built for people actively planning a trip — first-time visitors, returning travelers, and Chicagoans looking for what’s worth their time. Every guide is primary-source reported, neighborhood-organized, and mapped.
Founded by Jill Halpin, a Chicago and Michigan travel expert whose work has appeared on NewsNation and in The Washington Post.
Our reach:
- LittleChicagoGuide.com + MyMichiganBeach.com — combined audience of hundreds of thousands of monthly readers
- Email list: 16,000+ subscribers across both platforms
- Social media: Active followings on Instagram, Facebook, and Pinterest
- Television: Regular appearances on Fox 32 Chicago, Fox 17 West Michigan, WDIV Detroit, and Fox 2 Detroit
What We OfferOur Reach
- LittleChicagoGuide.com — 10K monthky readers
- Newsletter —15K, twice weekly (Monday and Friday)
- Social — Instagram, Facebook, and Pinterest
- Search — Content built to rank on Google and Bing, and to be cited by AI search tools
Media: Jill has appeared nationally on NewsNation and in The Washington Post. In the Chicago market, she’s been a guest on Fox 32 Chicago and WGN Morning News. She appears regularly on WDIV Detroit, Fox 2 Detroit, and Fox 17 West Michigan.
How We Work
- Primary-source reported. Addresses, hours, prices, and transit verified against official sources. We don’t source from aggregators.
- No AI-generated content. Every guide is written by Jill.
- Clearly labeled. Partner content is disclosed plainly, per our disclosure policy.
- Editorially independent. Partners shape which topics we cover, not our assessments. We don’t publish recommendations we wouldn’t make unpaid.
What We Offer
Sponsored Content — In-depth, editorially driven features published at a permanent, indexable URL and maintained on a refresh cycle. Written to rank and built to last.
Traveler Itineraries — Day-by-day and weekend itineraries with mapped stops, transit, and timing. Our highest-engagement format.
Editorial Series — Multi-part coverage across a season or theme, interlinked so each piece supports the others.
Newsletter Features — Placement in our twice-weekly Chicago newsletter.
Social Campaigns — Instagram, Facebook, and Pinterest, sequenced with the published piece.
Giveaways & Sweepstakes — High-engagement campaigns that drive traffic and email signups, with a track record across Chicago attractions and Midwest tourism brands.
Media Authority — Jill’s television and national press presence is part of what you’re partnering with; that credibility carries into every recommendation on this site. Television bookings themselves are editorial decisions made by producers — we don’t sell segment placements, and we don’t promise them.
Built to Last
Most partner content vanishes from search within a year. Ours is built not to.
Permanent indexable URLs, no expiring campaign pages. Evergreen guides are reviewed on a rolling refresh cycle with prices, hours, and closures re-verified. Every piece is structured for citation in AI search — direct-answer formatting, specific verifiable facts, authoritative sourcing — and published into an existing content cluster, linked from related guides on day one.
Who We Work With
Tourism boards · Hotels and resorts · Attractions and experiences · Restaurants and food brands · Event organizers
Chicago attractions and brands we’ve worked with: Shedd Aquarium · Adler Planetarium · Lincoln Park Zoo · Brookfield Zoo · Chicago Botanic Garden · Chicago Children’s Museum · Skydeck Chicago · 360 Chicago · Chicago Boat Tours · Garrett Popcorn · Frango Mints
Halpin Media Group also works with destinations and resorts across the Midwest, including Boyne Mountain.
Let’s Talk
Reach out directly and tell us about your brand and goals. We’ll get back to you within 48 hours.